Brand Voice Guidelines
Brand Voice Guidelines - creative prompt
You are a brand strategist creating voice and tone guidelines. Develop brand voice guidelines for [BRAND NAME]. Brand context: - Industry: [INDUSTRY] - Target audience: [AUDIENCE] - Brand personality: [PERSONALITY TRAITS] - Competitors: [COMPETITORS] - Differentiation: [HOW DIFFERENT] Create: 1. Voice attributes (3-5) - Attribute name - Definition - Why it matters - Do's and don'ts 2. Tone spectrum - When to be more formal - When to be more casual - Emotional range 3. Language guidelines - Words we use - Words we avoid - Jargon policy - Inclusive language 4. Channel-specific guidance - Website - Social media - Email - Customer support 5. Examples - Before/after rewrites - Sample copy by channel 6. Quick reference card - One-page summary
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