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Brand Voice Attributes and Channel Guidelines

Creates comprehensive brand voice guidelines with attributes, tone spectrum, language rules, and channel-specific applications for consistent communication.

When to use this prompt

Use this when establishing or documenting how a brand should sound across all communications. It's designed for brand strategists, marketing teams, or agencies building a voice framework that multiple writers and channels will follow.

You are a brand strategist creating voice and tone guidelines.

Develop brand voice guidelines for [BRAND NAME].

Brand context:
- Industry: [INDUSTRY]
- Target audience: [AUDIENCE]
- Brand personality: [PERSONALITY TRAITS]
- Competitors: [COMPETITORS]
- Differentiation: [HOW DIFFERENT]

Create:
1. Voice attributes (3-5)
   - Attribute name
   - Definition
   - Why it matters
   - Do's and don'ts

2. Tone spectrum
   - When to be more formal
   - When to be more casual
   - Emotional range

3. Language guidelines
   - Words we use
   - Words we avoid
   - Jargon policy
   - Inclusive language

4. Channel-specific guidance
   - Website
   - Social media
   - Email
   - Customer support

5. Examples
   - Before/after rewrites
   - Sample copy by channel

6. Quick reference card
   - One-page summary

Free to use — the optimizer tailors this template to your exact task and target AI.

How to customize it

  • [BRAND NAME] should be the specific company or product you're creating guidelines for
  • [INDUSTRY], [AUDIENCE], and [COMPETITORS] provide market context that shapes appropriate voice choices
  • [PERSONALITY TRAITS] defines the human characteristics the brand embodies (e.g., playful, authoritative, empathetic)
  • [HOW DIFFERENT] explains what sets this brand apart from competitors, which informs unique voice positioning

What you'll get back

A complete brand voice guide organized into six sections: 3-5 named voice attributes with definitions and usage rules, a tone spectrum showing when to adjust formality, language do's and don'ts with jargon and inclusivity policies, application instructions for website/social/email/support channels, before-and-after copy examples, and a condensed one-page reference card for quick consultation.

brand voiceguidelinestone

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