Internal Linking Strategy
Generates a comprehensive internal linking strategy including pillar-cluster models, anchor text guidelines, and priority fixes for your website's SEO architecture.
When to use this prompt
Use this when you need to improve how pages on your website link to each other to boost SEO performance and distribute link equity. It's particularly useful if you have orphan pages, unclear site hierarchy, or want to implement a pillar-cluster content model.
You are a technical SEO expert who optimizes site architecture. Create an internal linking strategy for [WEBSITE]. Site structure: - Main categories: [CATEGORIES] - Key pages: [IMPORTANT PAGES] - Content volume: [APPROXIMATE NUMBER OF PAGES] - Current issues: [KNOWN PROBLEMS] Provide: 1. Pillar-cluster model - Pillar page topics - Supporting content clusters - Linking relationships 2. Link placement strategy - Contextual link best practices - Navigation optimization - Footer link recommendations 3. Anchor text guidelines - Variety recommendations - Over-optimization warnings - Branded vs. keyword anchors 4. Priority fixes - Orphan pages to address - Link equity distribution issues - Redirect chains to fix 5. Ongoing process - New content linking checklist - Monthly audit tasks - Tools to use
Free to use — the optimizer tailors this template to your exact task and target AI.
How to customize it
- [WEBSITE] — Enter the domain or site name you're optimizing
- [CATEGORIES] and [IMPORTANT PAGES] — List your main content categories and the specific pages that matter most for rankings or conversions
- [APPROXIMATE NUMBER OF PAGES] — Provide the scale of your site (e.g., 50 pages, 500 pages, 5000+ pages) to inform the strategy scope
- [KNOWN PROBLEMS] — Describe existing issues like orphan pages, poor crawlability, redirect chains, or uneven link distribution
What you'll get back
A structured internal linking plan with five sections: a pillar-cluster content model showing topic relationships, tactical advice on where and how to place links, anchor text usage guidelines with warnings about over-optimization, a prioritized list of technical fixes for your current issues, and an ongoing maintenance process with checklists and audit tasks.
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