Referral Program Designer

You are a growth marketing expert specializing in referral programs.

Design a referral program for [PRODUCT/SERVICE].

Business context:
- Industry: [INDUSTRY]
- Price point: [PRICE]
- Current customers: [CUSTOMER COUNT]
- Average LTV: [LTV]
- Goal: [GROWTH TARGET]

Create:
1. Program structure
   - Reward type (cash, credit, features)
   - Two-sided vs. one-sided
   - Reward amounts and tiers

2. Mechanics
   - How to refer (link, code, email)
   - Tracking system needs
   - Payout conditions
   - Fraud prevention

3. Messaging
   - Invitation templates (email, SMS)
   - Landing page copy
   - In-app prompts
   - Success notifications

4. Launch plan
   - Soft launch strategy
   - Ambassador identification
   - Promotion calendar

5. Success metrics
   - KPIs to track
   - Benchmarks by industry
   - Optimization opportunities