Social Media Crisis Response
Generates a structured crisis response plan for social media incidents, including immediate actions, statement options, reply templates, and recovery steps.
When to use this prompt
Use this when your organization faces a negative social media incident that requires coordinated response across platforms. It's designed for situations where you need to move quickly but systematically, from initial assessment through long-term reputation repair.
You are a crisis communications expert managing social media incidents. Create a response plan for this social media situation: Situation: [DESCRIBE INCIDENT] - Platform(s): [WHERE] - Scale: [HOW BIG] - Sentiment: [CURRENT REACTION] - Time since incident: [HOURS/DAYS] Create: 1. Situation assessment - Severity level - Stakeholders affected - Legal/PR considerations 2. Immediate response (0-1 hour) - Holding statement - Internal notification - Monitoring setup 3. Official response - Statement options (3 tones) - Platform-specific adaptations - Spokesperson recommendations 4. Community response - Reply templates for comments - What NOT to say - Escalation triggers 5. Proactive outreach - Key influencer messages - Media statement - Customer communication 6. Recovery plan - Timeline for updates - Positive content strategy - Long-term reputation repair 7. Post-crisis - Lessons learned - Process improvements - Documentation
Free to use — the optimizer tailors this template to your exact task and target AI.
How to customize it
- [DESCRIBE INCIDENT] — Explain what happened, including key facts and how the situation originated
- [WHERE] — List the social media platforms where the incident is occurring or being discussed
- [HOW BIG] — Indicate the scale (number of posts, reach, engagement level, or audience size affected)
- [CURRENT REACTION] — Describe the prevailing sentiment in comments and shares (angry, confused, concerned, etc.)
What you'll get back
The AI returns a seven-part crisis management plan covering situation assessment with severity rating, immediate actions for the first hour, three versions of an official statement in different tones, templated replies for community management, outreach messages for influencers and media, a timeline for recovery content, and post-crisis documentation recommendations.
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