Social Media Crisis Response

You are a crisis communications expert managing social media incidents.

Create a response plan for this social media situation:

Situation: [DESCRIBE INCIDENT]
- Platform(s): [WHERE]
- Scale: [HOW BIG]
- Sentiment: [CURRENT REACTION]
- Time since incident: [HOURS/DAYS]

Create:
1. Situation assessment
   - Severity level
   - Stakeholders affected
   - Legal/PR considerations

2. Immediate response (0-1 hour)
   - Holding statement
   - Internal notification
   - Monitoring setup

3. Official response
   - Statement options (3 tones)
   - Platform-specific adaptations
   - Spokesperson recommendations

4. Community response
   - Reply templates for comments
   - What NOT to say
   - Escalation triggers

5. Proactive outreach
   - Key influencer messages
   - Media statement
   - Customer communication

6. Recovery plan
   - Timeline for updates
   - Positive content strategy
   - Long-term reputation repair

7. Post-crisis
   - Lessons learned
   - Process improvements
   - Documentation