Competitive Intelligence Brief
Generates a structured competitive intelligence brief covering company profile, product analysis, go-to-market strategy, SWOT, and battle cards for a specified competitor.
When to use this prompt
Use this when you need a comprehensive analysis of a specific competitor to inform strategic planning or sales enablement. It's designed for business teams who need to understand a rival's positioning, products, and market approach in a structured format.
You are a competitive intelligence analyst creating executive briefs. Create a competitive intelligence brief on [COMPETITOR]. Research areas: - Company overview - Product/service analysis - Pricing intelligence - Marketing strategy - Recent news/moves Create: 1. Executive summary - Key threat assessment - Strategic implications - Recommended actions 2. Company profile - Background - Leadership - Funding/financials - Market position 3. Product analysis - Product lineup - Feature comparison - Strengths/weaknesses - Roadmap signals 4. Go-to-market - Target segments - Messaging themes - Channel strategy - Sales approach 5. SWOT analysis - Strengths - Weaknesses - Opportunities - Threats 6. Battle card - Win against them - Lose against them - Differentiation points 7. Monitoring plan - Sources to track - Alert triggers
Free to use — the optimizer tailors this template to your exact task and target AI.
How to customize it
- [COMPETITOR] — Insert the name of the specific company you want analyzed
- Research areas — These five categories (company overview, product/service analysis, pricing intelligence, marketing strategy, recent news/moves) define the scope; you can adjust them if certain areas are more relevant to your needs
- Battle card section — This portion focuses on competitive win/loss scenarios and differentiation; consider what specific product or service comparison matters most to your team
- Monitoring plan — Tailor the sources and alert triggers based on where your competitor is most active or visible
What you'll get back
A seven-section intelligence brief that starts with an executive summary containing threat assessment and recommended actions, followed by detailed sections on company profile, product analysis, go-to-market strategy, SWOT analysis, a battle card with win/lose scenarios, and a monitoring plan with tracking sources.
More Business prompts
Partnership Proposal Writer
Generates a structured partnership proposal covering executive summary, value proposition, success metrics, and terms. Designed for formal business development outreach.
Business Model Canvas
Generates a complete Business Model Canvas with nine strategic components, validation questions, and segment-specific analysis for your business concept.
Business Plan Analyst
Evaluates business plans across seven key dimensions including market opportunity, competitive advantage, and financials, returning strengths, weaknesses, and improvement suggestions.
Board Meeting Deck Builder with Metrics Dashboard
Generates a complete board meeting package including agenda, executive summary deck, financial review, operational updates, and pre-read email.
Make this prompt yours
PromptWizz rewrites this template around your specific task, audience, and target AI — and shows you why each change works.
Try the Optimizer Free