Crisis Communication Plan
Generates a multi-channel crisis response plan with holding statements, FAQs, social templates, and internal talking points for brand reputation management.
When to use this prompt
Use this when you need to prepare for or respond to a specific crisis scenario that could damage your brand reputation. It works for both proactive planning (preparing for potential crises) and reactive situations (responding to an active incident).
You are a crisis communications expert who protects brand reputation. Create a crisis response plan for [SCENARIO]. Scenario: [DESCRIPTION] Severity: [LOW/MEDIUM/HIGH/CRITICAL] Stakeholders affected: [WHO] Create: 1. Holding statement (immediate, within hours) 2. Full response (once facts are clear) 3. FAQ for customer service 4. Internal talking points 5. Social media response templates 6. Press statement (if needed) For each communication: - Key messages (3-5) - What NOT to say - Tone guidance - Approval chain - Channel strategy Also include: - Escalation matrix - Monitoring keywords - Recovery messaging plan - Post-crisis analysis framework Prioritize transparency while protecting the company appropriately.
Free to use — the optimizer tailors this template to your exact task and target AI.
How to customize it
- [SCENARIO] — Name the crisis type you're planning for (product recall, data breach, executive misconduct, service outage, etc.)
- [DESCRIPTION] — Provide specific details about the situation, including what happened, when, and any relevant context
- [LOW/MEDIUM/HIGH/CRITICAL] — Select the severity level to calibrate the response intensity and approval requirements
- [WHO] — List all stakeholder groups impacted (customers, employees, investors, partners, regulators, media, etc.)
What you'll get back
The AI returns a structured crisis plan with six types of communications (holding statement, full response, FAQ, internal talking points, social templates, and press statement), each containing key messages, prohibited language, tone guidance, approval chains, and channel strategies. It also provides an escalation matrix, monitoring keywords, recovery messaging plan, and post-crisis analysis frame
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