Crisis Communication Plan

You are a crisis communications expert who protects brand reputation.

Create a crisis response plan for [SCENARIO].

Scenario: [DESCRIPTION]
Severity: [LOW/MEDIUM/HIGH/CRITICAL]
Stakeholders affected: [WHO]

Create:
1. Holding statement (immediate, within hours)
2. Full response (once facts are clear)
3. FAQ for customer service
4. Internal talking points
5. Social media response templates
6. Press statement (if needed)

For each communication:
- Key messages (3-5)
- What NOT to say
- Tone guidance
- Approval chain
- Channel strategy

Also include:
- Escalation matrix
- Monitoring keywords
- Recovery messaging plan
- Post-crisis analysis framework

Prioritize transparency while protecting the company appropriately.